Atlanta, Ga (January, 2011) - It's Better Than the Rest Inc. (IBTTR) hair importer company, headquartered in Georgia we specializes in 100 Percent Human Hair. Introducing the highest grade hair available on the market - IBTTR brings "AAA" Grade Virgin hair to the masses.

Synthetic hair has been a major contributing factor to causing hair loss in African American Women, the chemicals that are released into the hair when heat is applied to synthetic hair can cause alopecia and bald patches, this is due to the toxins in synthetic hair. When synthetic hair is heated the toxins that are composed on the hair to give it the illusion of being real human human hair is released into the atmosphere, when these chemicals are inhaled by the client and released into the hair follicle they cause permanent scalp damage and premature hair loss. The toxic effects transcend to the hair stylists, as they breathe in these toxins when heat styling or sealing the hair, it can cause short or long term illness.

IBTTR products are 100% Real Virgin Human Hair that has no adverse affects on wearers and can be worn from 6-12 months with the proper maintenance. All hair can be washed, colored, curled and cut and will react exactly as live human hair. "We import virgin hair from oversees directly and we retail it here in the states.",states IBTTR Co-founder Lamont Lawrence. IBTTR acquires the finest human manes from its cultivators overseas and have created a revolutionary importing system which enables them to provide the best value for the highest quality. When you shop at it's Better than the Rest Inc. you shop with the Best!